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Faculty of Computing and Information Technology
Document Details
Document Type
:
Article In Conference
Document Title
:
Implementation of Data Mining Engine on CRM - Improve Customer Satisfaction
تنفيذ محرك التنقيب عن البيانات على نموذج إدارة العلاقات مع العملاء – تعزيز رضا العملاء
Subject
:
CRM
Document Language
:
English
Abstract
:
Analysis on customer relationship is reaching more practical and motivating success factor for the growth of every company, in the same way, discovery of unseen information is also supporting for the successful expansion in an organization. A customer and a company are essential to each other and their good relationship and understanding will take the company on the top as well as the customer to the satisfactory level. In this paper we presented the model of Customer Relationship Management (CRM) to describe the association of a customer with the company and enhanced the model by connection with Data Mining Engine (DME) for evaluation the query of a customer or an employee, customer understanding to support the CRM. The main aspect of this paper is DME which is playing commanding role to bear a company on the top. Analyze and assessment of the query to understand the customer and work on organization's action, by using data mining techniques are the main characteristics of DME
Conference Name
:
IEEE/ICICT International Conference on Information and Communication Technology (ICICT 2009), IBA City Campus, Karachi, Pakistan, pp 193-197.
Duration
:
From : 00 AH - To : 00 AH
From : 00 AD - To : 00 AD
Publishing Year
:
1430 AH
2009 AD
Number Of Pages
:
00
Article Type
:
Article
Added Date
:
Monday, June 25, 2012
Researchers
Researcher Name (Arabic)
Researcher Name (English)
Researcher Type
Dr Grade
Email
Abdullah Al- Mudimig
Al- Mudimig, Abdullah
Investigator
فرخ سليم
Saleem, Farrukh
Researcher
farrukh800@yahoo.com
Zahid Ullah
Ullah, Zahid
Researcher
Files
File Name
Type
Description
33778.pdf
pdf
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